How to Create a Personal Brand

When we talk about personal brand, we talk about how people see put identity. It is about what they see us as, and things associated with us. A personal brand is different from a business brand. I may be running a parking management business, and the business has its own brand, which is very different from my personal brand. A personal brand reveals who a person is, what he offers, and what he values. If you are working in a company, your colleagues create a perception of you based on how you present yourself to them. It can be either good or bad, depending on the image you present yourself.


Breaking down a personal brand

A personal brand can be broken down into three distinct parts – that is personality, skills, and values. These three aspects often get expressed when we share out thoughts and opinions during a conversation. When you work with your colleagues on a day to day basis, you allow them to learn about you. In your interactions, it is important to understand the value of creating a positive personal brand that others can admire and respect.


Have a positive attitude

In your line of work, you need to maintain a positive attitude. It is this form of attitude that will lead to success and happiness in your career and life. Keep yourself well-positioned to take advantage of opportunities that lie ahead of you. You will position yourself in a better chance to attract the right people to work alongside you and learn from them. A positive attitude will help you get things to get done quickly. Make it easy for people to like you and express an attitude that people admire. When faced with challenging tasks, aspire to do your level best to deliver results to your abilities and establish a brand that portrays yourself as a problem solver.


Watch your actions

They say actions speak louder than words and in branding, that is very true. If you work in an organization, be a person of your words. Establish consistency in anything you do. Be on time to your place of work and show commitment to get things done. For tasks on your desk, ensure you communicate efficiently and leave no doubts in your message. For what you promise to do, follow through to have it done. Ensure you operate with the highest levels of integrity and be a person others admire and wish to become. Let your actions and character inspire others to get the best out of themselves.


Value people

People appreciate others more when they feel valued equally. People will want to be associated with you if you are dignified and respect others. Have a reputation for making other people feel important and learn to accommodate people despite their weaknesses. Any dramas and bad experiences you create with others go down to defining your legacy and brand.  Follow through on anything you promise to ensure it happens according to the plan. When communicating with others, give people undivided attention. Follow through the conversation actively and show empathy.

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