How to win customers from your competitors
As a business, you need to maintain your position in the market and stay ahead of the competition. I have hacked the art of winning customers from the ever-competitive carpet cleaning niche, and it feels so good to satisfy customer needs and have a loyal customer base. One of the most lucrative ways your business can benefit from is to attract your competitor’s customers and win them to your business. Customers are willing to switch brands and businesses once they see real value in business over the other. There is a need to give consumers every reason to choose your business over your competitors.
Competition exists in every market, so here are simple but yet very powerful ways to beat your competitors in business.
Identify and solve their pain points
The first step to winning customers is identifying and solving the pain points of your customers. The key here is to specifically provide solutions to your prospects to the problems they are facing, as opposed to just wanting to sell to them. Aim first at fulfilling their needs and your product or service will auto automatically start to sell the moment you fill the void that your competitors are not filling.
Build your niche
One of the best things you can do to have more room for your business is to build your niche. A very crowded market has a small space for expansion. It is important to offer something unique for your customers to build your niche and minimize competition. You can create your niche through storytelling around your products. Embrace the use of captivating photography as well. Specialize in one thing and build scalability around it.
Get pricing correct
The best way to create a perfect pricing strategy is working through marketing psychology. Before you can set the price for your products or services, it is important to understand what your competitors are charging. You need to identify who is offering the best value for money. Ensure you set a standard price that offers the best value for money. The pricing you set should be determined by your market – as you may decide to sell to low class, middle class, or high-end clients. In addition to offering competitive pricing, ensure you incorporate innovation and technology to develop an edge over your competitors.
Provide excellent customer service
The key to winning customers and creating a loyal customer following is through exceeding customer expectations with the provision of exceptional customer service. People love businesses that listen to them and offer exceptional customer service. If you can delight your customers with great service, you will turn them into loyal customers who are willing to spend every time you offer them your products and services. Ensure you train your members of staff to have a good understanding of your products. They should treat customers with a big smile and offer gratitude. Your call center desk should show empathy on calls and be polite all the time.