Month: September 2020

If you want to be filled with happiness and inner peace, it is important to learn how to find your purpose and passion in life. For me, I’m so passionate about many things – Technology, gaming, cars, towing trucks, space technologies, just to name a few. But there is a difference between passion and purpose, as we are going to see in this short guide. Each of us is born with a unique life purpose. To identify, acknowledge, and honor this purpose is the most important action you can take today. You must take time to identify your purpose and then pursue it with passion and enthusiasm.


Here are simple ways and steps you can use to find your purpose today.

  1. Explore the things you love.

We are all born with deep and meaningful purposes in life that we must all discover. Your purpose is not something you can make it up. It is already there and it’s your responsibility to uncover it. You can start to discover your purpose in life by looking at what you love to do and what comes easily to you. Even the most gifted artists take time to discover and enhance their talents, and you are no different. However, your true passion should feel natural. You may love to write, love to coach, love to teach, among others.


  1. Focus on your qualities

The next step is to evaluate the qualities you enjoy expressing the most in the world. Look at the ways you enjoy expressing your qualities. It can be through inspiring and empowering people. You may find yourself inspiring people through moving stories in seminars. You may find yourself inspiring them through your books, or empowering them by teaching them on success and other factors in life.


  1. Create your life purpose statement

On the third step, take a few moments and write a description of what the world would be, were it operating perfectly according to you. You may be wishing everyone in the world to live in harmony by living their highest vision and having everything they want. Combine all these aspects and form a single statement.


  1. Follow your heart

Listen to what your heart is telling you and follow it. Your heart is your inner guidance. For your heart to help you, you need to feed your brain with your beginning and destination. When you have a clear purpose of what you want to achieve and put every resource and effort towards achieving it, the world works wonders in ensuring your ambitions come your way.

Once you are very clear about what you want and you keep your mind focused on it, everything becomes amazing. Your heart acts as a guide to remind you all the time what you are getting off your lane. You will face a lot of distractions along the way, but never let your resolve be shaken. Hold firm to your purpose despite any setbacks that may come your way. Be true to yourself and develop high levels of resilience and self-discipline.

As a business, you need to maintain your position in the market and stay ahead of the competition. I have hacked the art of winning customers from the ever-competitive carpet cleaning niche, and it feels so good to satisfy customer needs and have a loyal customer base. One of the most lucrative ways your business can benefit from is to attract your competitor’s customers and win them to your business. Customers are willing to switch brands and businesses once they see real value in business over the other. There is a need to give consumers every reason to choose your business over your competitors.

Competition exists in every market, so here are simple but yet very powerful ways to beat your competitors in business.


  1. Identify and solve their pain points

The first step to winning customers is identifying and solving the pain points of your customers. The key here is to specifically provide solutions to your prospects to the problems they are facing, as opposed to just wanting to sell to them. Aim first at fulfilling their needs and your product or service will auto automatically start to sell the moment you fill the void that your competitors are not filling.


  1. Build your niche

One of the best things you can do to have more room for your business is to build your niche. A very crowded market has a small space for expansion. It is important to offer something unique for your customers to build your niche and minimize competition. You can create your niche through storytelling around your products. Embrace the use of captivating photography as well. Specialize in one thing and build scalability around it.


  1. Get pricing correct

The best way to create a perfect pricing strategy is working through marketing psychology. Before you can set the price for your products or services, it is important to understand what your competitors are charging. You need to identify who is offering the best value for money. Ensure you set a standard price that offers the best value for money. The pricing you set should be determined by your market – as you may decide to sell to low class, middle class, or high-end clients. In addition to offering competitive pricing, ensure you incorporate innovation and technology to develop an edge over your competitors.


  1. Provide excellent customer service

The key to winning customers and creating a loyal customer following is through exceeding customer expectations with the provision of exceptional customer service. People love businesses that listen to them and offer exceptional customer service. If you can delight your customers with great service, you will turn them into loyal customers who are willing to spend every time you offer them your products and services. Ensure you train your members of staff to have a good understanding of your products. They should treat customers with a big smile and offer gratitude. Your call center desk should show empathy on calls and be polite all the time.

One of the most controversial human perceptions about achieving anything in life is to think big and want to go big. We waste a lot of time trying to figure out how and when to start on a project. Sometimes, we end up planning too much and waiting to avail all resources, and this may make us get overwhelmed. It is easier to procrastinate when we fell too overwhelmed and that is not a good way of making progress. I remember very well when starting a power washing in Fredericksburg business, I got a little bit overwhelmed planning every detail. But the solution to getting it done in anything, whether big or small, that you want to do, is simply starting small.


If you want to build a habit of becoming a doer, you need to accept and opt for the approach of starting small. Here is why starting small is very powerful.


Starting small requires less time and energy

It is easier to take a small stride than making huge leaps. Let’s take an example; If you want to lose weight, do you start by hitting the gym 3 hours, 7 days a week, or do you start an hour a day for just 3 days. The first option sounds more powerful, but it is not very realistic and sustainable. The second option is more encouraging and motivating and can easily be achieved. If you want to make your habit stick and become sustainable, ensure you start small.


Starting small prevents you from getting overwhelmed

When resistance is small, it is easy to carry out tasks. Small resistance prevents you from feeling overwhelmed. Take an example you have to write 300 pages for a book and you decide to write the book in a week’s time. You may get overwhelmed and may quit in the process. Instead, you can decide to be writing 5 pages per day or something like that. That way, you will find you have effortlessly completed writing the book. Most people tend to overestimate what they can do in one year, and overly underestimate what they can do in ten years.


Starting small grows your confidence

Starting small will build your confidence and build your momentum. It will unclog your brain to overcome paralysis. People who succeed in life have a lot of momentum. The more they succeed in life, the more they want to succeed. When you create small victories, you feel good about it and you want to take more action to achieve even bigger victories. Success is a cycle that is well realized by starting small.


Starting small lowers stakes of failure

Starting small will lower your stakes of failure and will give you immediate feedback. Look at how technology companies come up with a new product to the market. They focus on Minimum Viable Product which has just enough features to satisfy early customers and help get feedback. They then use this feedback to gauge the acceptability of their product to the market and enhance the product for future developments. When starting a business or project, you are not very sure if the business or project will succeed. The best way to go about it is to start small and measure how the market reacts to your offering. You then use the feedback to make bod moves.